# draftdev/startup-marketing-checklist

A checklist of tactics for marketing your startup.

Repository: https://github.com/draftdev/startup-marketing-checklist
Canonical: https://ross.abutalabs.com/products/startup-marketing-checklist
Homepage: https://draft.dev/learn/marketing-checklist
License Family: other
Topics: marketing, automation, tools, startups
Last push: 2021-11-08T11:21:11+00:00

## Health v2 (maintenance only)
Score: 32/100 (v2, computed 2026-09-02T17:46:02.011165+00:00)
- activity 0, release rhythm 35, longevity 100
- inputs: {"age_days": 3322, "days_push": 1759, "days_rel": null, "gap_med": null, "n_releases_24m": 0}
- flags: no_releases, no_license
- formula: round(0.45*activity + 0.35*rhythm + 0.20*longevity); archived -> min(score, 10)

## Adoption (not part of the score)
Stars 5637, forks 539 (observed 2026-08-28T04:09:26.674524+00:00)

## What it is
A free, open-source, chronologically ordered checklist of marketing tactics for startups and side projects. It is a markdown document meant to be copied or forked and tracked as founders execute marketing ideas.

## Use cases
- find marketing tactics for my new startup
- checklist for promoting a side project
- pre-launch marketing plan ideas
- cheap growth marketing strategies for founders
- track which marketing tactics I have tried
- competitor and customer research checklist

## When to choose
- you are a founder or indie hacker with little marketing experience
- you want a free, evergreen list of marketing ideas to work through
- you want a simple markdown checklist you can customize and track

## When to avoid
- you need marketing automation software or tooling rather than advice
- you want an executable application or service
- you need a maintained product with ongoing updates and support

## Facets
- artifact type: learning-resource
- maturity: maintenance
- function: documentation, developer-tools
- domain: developer-tools, education
- platform: cross-platform
- tags: marketing, checklist, startups, growth-marketing, side-projects, non-code, automation

## Member repositories
- draftdev/startup-marketing-checklist (main) score 32

## Provenance
- Observed fields: from GitHub, fetched 2026-08-28T04:09:26.674524+00:00.
- Health v2: computed from the inputs above; adoption is never an input.
- Inferred fields (summary, facets, guidance): AI-extracted, prompt v1, taxonomy v1, on 2026-08-29T17:55:19.087915+00:00, confidence not recorded.
  - readme: https://github.com/draftdev/startup-marketing-checklist (fetched 2026-08-28T04:09:26.674524+00:00, sha 13c7c140cc79)
  - homepage: https://draft.dev/learn/marketing-checklist (fetched 2026-08-29T08:50:12.359404+00:00, sha 77987ae66ed0)
  - site_page: https://draft.dev/about (fetched 2026-08-29T08:50:12.368535+00:00, sha a8621eb64a01)
- Data as of 2026-08-30T08:39:29.467469+00:00.