# Matomo

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️  – Pull Requests welcome!

Repository: https://github.com/matomo-org/matomo
Canonical: https://ross.abutalabs.com/products/matomo
Homepage: https://matomo.org/
Language: PHP
License: GPL-3.0
License Family: copyleft
Topics: analytics, php, piwik, log, website, privacy, mobile, intranet, web-analytics, marketing, growth, matomo, mysql, hacktoberfest, security
Last push: 2026-08-27T00:13:56+00:00
Link (homepage): https://matomo.org/
Link (site_page): https://matomo.org/product-features
Link (site_page): https://matomo.org/features
Link (site_page): https://matomo.org/integrate
Link (site_page): https://matomo.org/pricing

## Health v2 (maintenance only)
Score: 99/100 (v2, computed 2026-09-03T02:20:16.233290+00:00)
- activity 99, release rhythm 98, longevity 100
- inputs: {"age_days": 5635, "days_push": 7, "days_rel": 17, "gap_med": 24, "n_releases_24m": 26}
- flags: none
- formula: round(0.45*activity + 0.35*rhythm + 0.20*longevity); archived -> min(score, 10)

## Adoption (not part of the score)
Stars 21807, forks 2893 (observed 2026-08-28T04:11:32.103324+00:00)

## What it is
Matomo (formerly Piwik) is the leading open-source web analytics platform, a privacy-focused alternative to Google Analytics built in PHP and MySQL. It can be self-hosted for full data ownership or used via Matomo Cloud, offering reports, funnels, heatmaps, tag management, and ecommerce tracking.

## Use cases
- self-host Google Analytics alternative for my website
- GDPR-compliant cookieless web analytics
- track ecommerce conversions and funnels
- manage tracking tags without editing site code
- analyze visitor behavior with heatmaps and session recordings
- import historical Google Analytics data
- track marketing campaign attribution
- run A/B tests on my site

## When to choose
- you need full data ownership and on-premise hosting
- GDPR/privacy compliance is a requirement
- you want an unsampled, complete analytics dataset
- you need an all-in-one platform with tag manager, heatmaps, and A/B testing
- you want a mature, widely adopted open-source analytics tool

## When to avoid
- you want a lightweight single-page-events-only tool like Plausible or Fathom
- you cannot run PHP/MySQL infrastructure and don't want a paid cloud plan
- you need product analytics for mobile apps with deep SDK ecosystems
- you prefer a fully managed SaaS without any server administration

## Facets
- artifact type: application
- maturity: stable
- function: analytics, web-scraping, data-visualization, self-hosted, api-framework, plugin-system
- domain: analytics, web-development, privacy, self-hosted, e-commerce
- platform: php, self-hosted, cross-platform
- tags: web-analytics, google-analytics-alternative, gdpr, tag-manager, heatmaps, ecommerce-tracking, piwik, privacy-first, ab-testing, session-recordings, marketing, web-server, mysql, linux, docker

## Member repositories
- matomo-org/matomo (main) score 99
- matomo-org/docker (infra) score 76

## Provenance
- Observed fields: from GitHub, fetched 2026-08-28T04:11:32.103324+00:00.
- Health v2: computed from the inputs above; adoption is never an input.
- Inferred fields (summary, facets, guidance): AI-extracted, prompt v1, taxonomy v1, on 2026-08-29T16:57:47.529453+00:00, confidence not recorded.
  - readme: https://github.com/matomo-org/matomo (fetched 2026-08-28T04:11:32.103324+00:00, sha b3174ff50408)
  - homepage: https://matomo.org/ (fetched 2026-08-29T07:56:18.555581+00:00, sha fc1d83eb7a68)
  - site_page: https://matomo.org/product-features (fetched 2026-08-29T07:56:18.558336+00:00, sha a5bab1a75dc2)
  - site_page: https://matomo.org/features (fetched 2026-08-29T07:56:18.560292+00:00, sha 2a430f948c55)
  - site_page: https://matomo.org/about (fetched 2026-08-29T07:56:18.571710+00:00, sha 3f26c7a4f437)
  - site_page: https://matomo.org/guide/tag-manager/getting-started-with-tag-manager (fetched 2026-08-29T07:56:18.573539+00:00, sha 7450c87b6939)
  - site_page: https://matomo.org/integrate (fetched 2026-08-29T07:56:18.563217+00:00, sha fb1a6b5a2714)
  - site_page: https://matomo.org/pricing (fetched 2026-08-29T07:56:18.566770+00:00, sha a5738094568c)
  - site_page: https://matomo.org/pricing?on-premise=1 (fetched 2026-08-29T07:56:18.569196+00:00, sha a5738094568c)
  - site_page: https://matomo.org/faq/tracking-campaigns-url-builder (fetched 2026-08-29T07:56:18.575704+00:00, sha 58e289c0ef00)
- Data as of 2026-08-30T08:39:29.467469+00:00.