# mailchimp/email-blueprints

Email Blueprints is a collection of HTML email templates that can serve as a solid foundation and starting point for the design of emails

Repository: https://github.com/mailchimp/email-blueprints
Canonical: https://ross.abutalabs.com/products/email-blueprints
Homepage: http://templates.mailchimp.com
License Family: other
Last push: 2019-10-23T04:38:04+00:00

## Health v2 (maintenance only)
Score: 32/100 (v2, computed 2026-09-02T17:46:02.011165+00:00)
- activity 0, release rhythm 35, longevity 100
- inputs: {"age_days": 5804, "days_push": 2506, "days_rel": null, "gap_med": null, "n_releases_24m": 0}
- flags: no_releases, no_license
- formula: round(0.45*activity + 0.35*rhythm + 0.20*longevity); archived -> min(score, 10)

## Adoption (not part of the score)
Stars 7026, forks 2694 (observed 2026-08-28T04:09:54.966313+00:00)

## What it is
A Mailchimp-maintained collection of HTML email templates including responsive, fixed-width, and modular block layouts, licensed under CC BY-SA 3.0. The templates include Mailchimp template language and merge tags that can be stripped out for use with any email sending system.

## Use cases
- build responsive html email templates
- starting point for designing marketing emails
- mobile-friendly email layouts
- fixed-width html email templates
- modular email design patterns
- customizable email templates for mailchimp

## When to choose
- you need battle-tested HTML email layouts compatible with restrictive email clients
- you use Mailchimp and want templates with editable regions and merge tags
- you want responsive and fixed-width email starting points

## When to avoid
- you need a maintained tool or library rather than static templates (last release 2019)
- you want drag-and-drop email building without HTML knowledge
- your project requires a permissive license like MIT (templates are CC BY-SA 3.0)

## Facets
- artifact type: learning-resource
- maturity: maintenance
- function: templating, email, ui-components
- domain: email, web-development
- platform: cross-platform
- tags: html-email, email-templates, responsive-email, mailchimp, merge-tags, email-design, marketing

## Member repositories
- mailchimp/email-blueprints (main) score 32

## Provenance
- Observed fields: from GitHub, fetched 2026-08-28T04:09:54.966313+00:00.
- Health v2: computed from the inputs above; adoption is never an input.
- Inferred fields (summary, facets, guidance): AI-extracted, prompt v1, taxonomy v1, on 2026-08-29T17:40:37.367620+00:00, confidence not recorded.
  - readme: https://github.com/mailchimp/email-blueprints (fetched 2026-08-28T04:09:54.966313+00:00, sha 26a8d6a1fa8c)
  - homepage: http://templates.mailchimp.com (fetched 2026-08-29T08:36:53.851049+00:00, sha b26241d85d1f)
  - site_page: https://templates.mailchimp.com/getting-started (fetched 2026-08-29T08:36:53.860399+00:00, sha b62486ae9b84)
  - site_page: https://templates.mailchimp.com/getting-started/html-email-basics (fetched 2026-08-29T08:36:53.862345+00:00, sha ed47c4fd08a0)
  - site_page: https://templates.mailchimp.com/getting-started/merge-tags (fetched 2026-08-29T08:36:53.864183+00:00, sha 6b5189ea1f8b)
  - site_page: https://templates.mailchimp.com/getting-started/template-language (fetched 2026-08-29T08:36:53.865733+00:00, sha 71fc1adc8c20)
  - site_page: https://templates.mailchimp.com/getting-started/using-mailchimp (fetched 2026-08-29T08:36:53.867554+00:00, sha 90e54a153359)
- Data as of 2026-08-30T08:39:29.467469+00:00.