# adamwulf/app-launch-guide

This aims to be an indie dev's definitive guide to building and launching your app, including pre-launch, marketing, building, QA, buzz building, and launch. More info at:

Repository: https://github.com/adamwulf/app-launch-guide
Canonical: https://ross.abutalabs.com/products/app-launch-guide
Homepage: http://www.applaunchguide.com
License: Unlicense
License Family: permissive
Last push: 2021-04-11T05:00:46+00:00

## Health v2 (maintenance only)
Score: 32/100 (v2, computed 2026-09-02T17:46:02.011165+00:00)
- activity 0, release rhythm 35, longevity 100
- inputs: {"age_days": 4213, "days_push": 1970, "days_rel": null, "gap_med": null, "n_releases_24m": 0}
- flags: no_releases
- formula: round(0.45*activity + 0.35*rhythm + 0.20*longevity); archived -> min(score, 10)

## Adoption (not part of the score)
Stars 4004, forks 230 (observed 2026-08-28T04:08:32.129321+00:00)

## What it is
A free, public-domain guide for indie developers covering the full lifecycle of building and launching a mobile app, from idea validation and prototyping through marketing, QA, launch, and post-launch growth. It combines product development and marketing schedules into a single concrete timeline.

## Use cases
- learn how to launch an indie mobile app
- plan app marketing alongside development
- validate an app idea before building
- build pre-launch buzz for an app
- find a checklist for app launch steps
- grow an app after launch

## When to choose
- you're an indie developer launching a mobile app mostly by yourself
- you want a combined product and marketing timeline
- you need guidance on validating and prototyping app ideas

## When to avoid
- you need technical coding tutorials rather than launch and marketing guidance
- you're launching a web or SaaS product rather than a mobile app
- you need up-to-date, actively maintained advice (last updated 2021)

## Facets
- artifact type: learning-resource
- maturity: maintenance
- function: documentation
- domain: mobile-development, tutorials, developer-tools
- platform: -
- tags: indie-developer, app-launch, marketing, guide, public-domain, mobile, ios, android

## Member repositories
- adamwulf/app-launch-guide (main) score 32

## Provenance
- Observed fields: from GitHub, fetched 2026-08-28T04:08:32.129321+00:00.
- Health v2: computed from the inputs above; adoption is never an input.
- Inferred fields (summary, facets, guidance): AI-extracted, prompt v1, taxonomy v1, on 2026-08-29T18:24:05.500796+00:00, confidence not recorded.
  - readme: https://github.com/adamwulf/app-launch-guide (fetched 2026-08-28T04:08:32.129321+00:00, sha 5c6ee6b3fd43)
  - homepage: http://www.applaunchguide.com (fetched 2026-08-29T09:17:23.870202+00:00, sha 6dcd068c77b5)
- Data as of 2026-08-30T08:39:29.467469+00:00.